Incomparable Color. Unlimited Creativity. ProArt Display PA278QV is a 27-inch monitor designed to satisfy the needs of creative professionals, from photo and video editing to graphic design. ProArt Display PA278QV is factory calibrated and Calman Verified to deliver superb color accuracy (?E < 2). It also provides industry-standard 100% sRGB / 100% Rec. 709 color space coverage. With ASUS-exclusive features, such as ProArt Preset and ProArt Palette with six-axis color, black-level and brightness adjustments, PA278QV makes it easy to achieve the exact look you desire quickly, easily and precisely. Bring out the true beauty of your pictures The ProArt display delivers industry-standard 100% sRGB and 100% Rec. 709 color gamut for rich, vivid reproduction that ensures every detail of your photos is clear and lifelike. High color fidelity for truly expressive hues Revel in pure, expressive hues thanks to accurate, true-to-life color reproduction. ProArt displays achieve ?E < 2, so your images are accurately reproduced on screen – allowing you to see exactly how your work is going to look when it''s finished. True color, right out of box Color professionals rely on color-accurate displays to ensure that their creations look exactly as intended. ProArt Display PA278QV is factory calibrated and Calman Verified to guarantee industry-leading color accuracy. Every ProArt display undergoes stringent, meticulous testing to ensure smoother color gradation. Consumer of pro, you''re assured color-accurate viewing and content-creation experiences. Quick color-gamut adjustment ASUS-exclusive ProArt Preset provides multiple modes for quick color-gamut adjustment. Whether you''re color grading, video editing or manipulating photos, you can switch and match your needs easily. Personalized editing experience ASUS ProArt Palette lets you customize your display via a wide range of parameters, including color hue, temperature and gamma adjustments – all easily accessed via intuitive on-screen menus. There are also two-point grayscale sliders for all six colors, providing greater color-adjustment flexibility than many competing monitors. ProArt Palette empowers you to produce quickly and consistently, and makes it easy to keep your color management in check.